with Dr. Elke Framson
Integrating culture into coaching is essential for ensuring that language and communication skills are
applied effectively and appropriately in real-world contexts. How can coaches provide cultural
insights without falling into the trap of stereotyping? How can they help clients explore new
perspectives that foster cross-cultural understanding? This webinar explores strategies for
incorporating culture into coaching while avoiding oversimplified stereotypes.
Dr. Elke Framson is a communication coach, cross-cultural trainer, university lecturer, and
the founder of TransAtlantic Coaching &; Training, LLC. She holds a doctoral degree in
translation studies from the University of Vienna, Austria, and a master’s degree in German,
English, and Spanish translation from the University of Innsbruck, Austria.
Elke supports individuals who already speak English but want to enhance their impact in
both everyday interactions and high-stakes events, such as important presentations,
meetings, or negotiations. She creates tailored programs to help her clients sharpen their
communication skills, develop effective strategies, gain confidence, and optimize their
performance in these situations.
She runs the TransAtlantic Blog, a free resource for communication tips and insights on US
culture and business.