Expert Talks

Integrating culture into coaching is essential for ensuring that language and communication skills are applied effectively and appropriately in real-world contexts. How can coaches provide cultural insights without falling into the trap of stereotyping? How can they help clients explore new perspectives that foster cross-cultural understanding? This webinar explores strategies for incorporating culture into coaching while avoiding oversimplified stereotypes.

Dr. Elke Framson is a communication coach, cross-cultural trainer, university lecturer, and the founder of TransAtlantic Coaching &; Training, LLC. She holds a doctoral degree in translation studies from the University of Vienna, Austria, and a master’s degree in German, English, and Spanish translation from the University of Innsbruck, Austria.  Elke supports individuals who already speak English but want to enhance their impact in both everyday interactions and high-stakes events, such as important presentations, meetings, or negotiations. She creates tailored programs to help her clients sharpen their communication skills, develop effective strategies, gain confidence, and optimize their performance in these situations.  She runs the TransAtlantic Blog, a free resource for communication tips and insights on US culture and business.